Ford is Going 100% Online, Fixed- Price Sales for EVs
Ford will be implementing a 100% online, non-negotiated pricing, that will be similar to how Tesla is currently set up. There will be no inventory at the dealerships, this will be a remote pick up and delivery. This shift is currently only for the EV product line.
Ford is estimating that it will spend about $2,000 more on car distribution than Tesla. Ford’s CEO Jim Farley says he sees physical locations of dealers as a huge opportunity to push over the competitors but the stores will have to evolve a lot.