May 2021

Ford to Limit F-150 Lightning Output

Ford Motor Co. took about 20,000 reservations for the 2022 F-150 Lightning within 12 hours of the electric pickup’s debut and will limit production in its first year on sale, according to CEO Jim Farley.

Speaking to reporters Wednesday evening, Farley said the company would limit production in the vehicle’s first year on sale and that Ford already had “made a call on volume,” but he declined to give a number. Ford took a similar strategy with the 2021 Mustang Mach-E electric crossover, limiting it to 50,000 vehicles in its first year of production.

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