GM Launches Commercial EV Brand
General Motors is launching a commercial electric vehicle business called BrightDrop. The brand will offer electric products, software and services, GM said Tuesday. Its products will include a commercial van known as the EV600 and an electric pallet called the EP1, which allows delivery drivers to more easily transport goods from the vehicle to customers’ doors.
“BrightDrop offers a smarter way to deliver goods and services,” GM CEO Mary Barra said in a statement. “We are building on our significant expertise in electrification, mobility applications, telematics and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way.”